Nurture Foundation
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Aim
Generate enterprise
level leads
Results so far:
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Our Approach
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Now, ProfitAbility’s lead generation funnel follows the trajectory below
- Leverage LinkedIn to create new connections and nurture existing connections.
- Remain front of mind by sending consistent newsletters and publishing content to LinkedIn and Google My Business.
- Turn newsletters into blogs for consistent new website content.
- Implement “hooks” – valuable pieces of content which drive the prospect into the interest/desire phase, i.e. webinars/PDFs/ videos. We support the client in the ideation and implementation of said hooks.
- Use “hooks” to create hero content, i.e. survey webinar attendees to gather qualitative data which can be used to create truly unique content such as whitepapers or thought leadership articles.
- Scale the process by advertising the hero content to highly relevant audiences.
- Drive action with in-person events such as breakfast seminars.
- Progress to in person events.
Future
Progressions
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“I have been a client of Twenty One Twelve’s for over two years so far and they have consistently been a pleasure to work with. They are extremely responsive, organised and intelligent. They communicate clearly, are led by evidence and manage projects highly effectively. Crucially, they are not afraid to challenge a process or plan to ensure better outcomes.”