Collaboration: a Powerful Tool for Reaching Your Target Audience

It’s a common complaint.

You’ve got a strong product, or a service people really need. You’ve ironed out (most of) the kinks in your business model. You’re ready to take your company to the next level.

The problem?

Getting your brand in front of the right audience.

You may have tried all the classic techniques – ads on google, or social media platforms, or even in your local paper – but, while these strategies can form part of a successful outreach campaign, they don’t work in a silo.

But there’s another, even more powerful, route to your target audience:



How does it work?


It’s simple.

You establish a mutually beneficial relationship with a company that has access to your target market, but that cannot provide the same services that you do.

For instance, a real estate agent pairs well with a mortgage broker, or a solicitor with an IFA.

Then, when their clients come looking for a particular service, they can refer them to you – and possibly earn a little bit of commission for their trouble.

The benefits of the relationship are easy to see: you enhance their services, they feed you a steady stream of clients – everybody wins!


Here’s an example:


Over the last three years, 2112 has worked with Maxim Financial Services to reach out to a variety of complementary businesses.

We helped them construct an attractive introducer agreement, and wrote up case studies based on previous introducer relationships, which we then used to outreach to decision makers at potential strategic partnership businesses.

Since then, they’ve formed formal introducer agreements with nine estate agencies and three IFAs.

These partners deliver a constant stream of leads into the business, with the top two partners providing, on average, over 30 leads apiece per month.


If you would like to learn more about how collaborations can help your business reach its target audience, please contact

Collaboration: a Powerful Tool for Reaching Your Target Audience