The next decade was precited to produce the digital innovation and transformation that we experienced in 2020 and in the upcoming year of 2021 (read this article by Forbes for the Top 10 Digital Transformation Trends for 2021)
2021 promises to be a digitally innovative explosion (something positive to look forward to over the coming months).
The reason for this digital boom? The evolution of “every customer is unique”. Businesses are realising the importance of a digital transformation road map in their strategy and customers are moving at click-speed rate to find a solution that delivers what they want.
The customer experience is now the single most important elements of a online strategy and it’s not just providing champagne at the end of the digital party either; it’s making the entire journey as personalised, straightforward and unique as possible.
Digital transformation, automation, integration, innovation…these should form the basis of any 2021 digital marketing strategy. Every digital touchpoint that the 2021 customer encounters needs to be consistent and integrated.
Customers now demand that their time is used constructively. That the platforms they engage with are all integrated, consistent and user-friendly. Brand loyalty has shifted; it’s no longer about nostalgia and memories.
Twenty One Twelve Marketing performs an audit on digital assets and processes and then, based on the findings, an entry-level strategy can be developed and implemented to test the waters, or large-scale transformations that encompass the entire organisation.
Don’t delay! Contact us today to explore the digital innovation concept further or we can help you define a road map for 2021 that is tailored to your business requirements.