Financial Services September 9, 2020

The simple tactic achieving an 8 times ROI in Financial Services

At Twenty One Twelve we’re big fans of email marketing. Put simply, it delivers results in a very cost-effective manner.…

envelope on coloured card

At Twenty One Twelve we’re big fans of email marketing.

Put simply, it delivers results in a very cost-effective manner.

Take the example of Maxim Financial Solutions LTD, a mortgage and insurance broker with over 5,000 active UK clients.

Before they started working with us, Maxim only contacted its clients to notify them that their mortgage was up for review.

The issue?

They were missing out on the opportunity to:

✅ Upsell current clients to other products
✅ Attain referrals
✅ Build up reviews
✅ Stay at the forefront of their customers minds
✅ Create brand loyalty by educating and providing value

We currently send three emails per month for Maxim.

In August alone, Maxim received 17 responses and over £5,000 in revenue from the three newsletters sent.

That’s an 8 times return on Maxim’s email investment for August alone.

Maxim will undoubtedly see some more of the 17 leads convert over the autumn months too.

If you have a database, it’s worth increasing the frequency of your comms for all the reasons listed above.

Need help?

Drop Twenty One Twelve  a line. We design, write and send newsletters to lists with hundreds to tens of thousands of subscribers and would be happy to help.


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