Here are five client acquisition strategies that won’t cost you a penny…
1. Post on LinkedIn
At least once per week. Focus on adding value to your audience. Never sell.
2. Strike up a strategic partnership
Ask yourself this: who reaches your target market that isn’t a competitor?
We pair our mortgage broker clients up with estate agents. For every referral, our client pays the estate agent an introductory fee. It’s a win/win relationship and a free way to generate leads. It’s not uncommon for one agency to receive over £4k per week in commission from this arrangement.
3. Send out a newsletter
On social media, you can’t guarantee you will always reach your audience. At least with email you know it’s hitting their inbox. It also feels much more personal and drives incredible results.
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4. Offer a complimentary service
Audits, reviews or strategy sessions are B2B’s answer to the product giveaway. It may take time, but utilise it as a marketing tool and measure the results.
5. Create a lead magnet
Create a big, interesting piece of content which your target market will want to read. Make them sign up via email to access it and then add them to your newsletter. Et voila, you can contact them regularly.
One trick we like is to actually include some of your prospects thoughts in the content. They will feel amazing and will share it with their network. It’s also an easy way to strike up a relationship which doesn’t feel salesy.
Sounds Great But…
I can feel your pain right now –
“Sure these won’t cost me money, but they will cost me time. And time is money.”
While these are cost-effective acquisition strategies to attain results you need to be consistent.
This will require time and bandwidth.
If you need to focus on delivery, perhaps it’s time to outsource. Let’s talk.