4 Effective Digital Marketing Strategies for Luxury Brands

Digital marketing is crucial to any modern-day brand, luxury or not. Up your game with our four top digital marketing strategies - we swear by them and you should too!

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The Secret of Lifestyle Branding

Twenty One Twelve's resident writer, Jess Cull, delves deep into the art of lifestyle branding, finding out what it is and why it's such an incredible marketing tool for modern luxury businesses.

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Gaining Loyal Customers in the Competitive Luxury Industry

Just as with any other industry, luxury brands have to fight for their customers. It’s a fact! You can’t just pop a website up and wait for your audience to

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Luxury Marketing to Generation Z

As the babies of Generation Z become fully-fledged adults, it’s time to change luxury marketing. Millennials move over – there’s a new generation in town. They’re a generation who were

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3 Luxury Brands Taking Digital Marketing to the Next Level

Think luxury brands and digital marketing don't go together? Think again. These 3 top luxury brands show us how it's done with their winning strategies.

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Luxury Website Mistakes to Avoid at all Costs

A lot of high-profile luxury brands make website design mistakes that can cost them business. For the month of May, Jess Cull takes a look at those that are the most common so that you can steer clear. Foresight is everything in this business!

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Influencer Marketing – The Social Media Revolution

This month we look at the latest in the world of advertising: influencer marketing. Haven't heard of it? It's set to be the future of branding and even luxury names are jumping on board, so you'll want to check this one out!

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Why Identity is More Important Than Ever for Luxury Brands

Twenty One Twelve writer Jess Cull looks at the role of brand identity in the luxury market, considering how this digital marketing method can make or break a modern luxury brand.

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The Digital Rebirth of Burberry

Twenty One Twelve writer Jess Cull explores how Burberry utilised digital to reinvigorate their dwindling brand. A superb read for luxury brands looking to upgrade their online presence.

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